Why choose Next.js in 2025 for a professional web project

When starting a web project in 2025, the framework choice is foundational. It determines performance, SEO, developer experience and long-term maintainability. Next.js, developed by Vercel, has become the reference full-stack React framework — and for good reason.

Hybrid rendering: SSR, SSG and ISR in one place

Next.js is the only React framework that natively offers three rendering strategies within the same project. Server-Side Rendering (SSR) generates HTML on the server for each request — ideal for dynamic pages that need fresh data. Static Site Generation (SSG) pre-renders pages at build time — perfect for content that rarely changes, like this blog. Incremental Static Regeneration (ISR) combines both: static pages that regenerate in the background at defined intervals.

Server Components: less client-side JavaScript

With the App Router introduced in Next.js 13 and now stable, React Server Components have become the default model. The principle: components execute on the server and send pure HTML to the browser — with no associated JavaScript bundle. The result: lighter pages, reduced Time to Interactive and improved Core Web Vitals. JavaScript is only loaded for interactive components marked with 'use client'.

Native and controlled SEO

Next.js provides full control over meta tags, canonicals, hreflangs and JSON-LD — directly from server components via the generateMetadata API. Each page can programmatically define its own meta tags, eliminating oversights and ensuring flawless technical SEO. Sitemaps and robots.txt can also be generated through dedicated functions.

Built-in performance and optimization

The framework includes a built-in image optimization system (next/image), automatic per-route code splitting, visible link prefetching and asset compression. These optimizations are enabled by default — no manual configuration needed. On a well-structured project, Lighthouse scores consistently exceed 95 across all four metrics.

Ecosystem and community

Next.js benefits from a mature ecosystem: native integration with Vercel for deployment, Turbopack support for ultra-fast builds, compatibility with major ORMs (Prisma, Drizzle), and an active community of over 120,000 GitHub stars. The documentation is exemplary and covers every feature in depth.