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NLWeb: The Microsoft Protocol That Wants to Make Every Website Queryable by AI
01
·Matthieu Guigon

NLWeb: The Microsoft Protocol That Wants to Make Every Website Queryable by AI

Created by the inventor of RSS and Schema.org, NLWeb turns any website into a conversational interface for AI agents. An /ask endpoint, your existing Schema.org data, and your site answers in natural language. Should you adopt it now?

  • NLWeb
  • AI
  • Schema.org
  • GEO
  • Architecture
  • Microsoft
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How to Choose a Fullstack Freelance Developer in Paris
02
·Matthieu Guigon

How to Choose a Fullstack Freelance Developer in Paris

Finding the right fullstack freelance developer in Paris is challenging. Technical criteria, reliability signals, common mistakes: a complete guide to making the right choice.

  • Freelance
  • Fullstack
  • Paris
  • React
  • Node.js
  • Hiring
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Structuring your data for the AI era: schema.org, JSON-LD and beyond
03
·Matthieu Guigon

Structuring your data for the AI era: schema.org, JSON-LD and beyond

AI engines don't read your site the way humans do. Schema.org, JSON-LD, llms.txt, NLWeb: a complete guide to making your content visible and citable by LLMs.

  • GEO
  • Structured Data
  • Schema.org
  • JSON-LD
  • SEO
  • AI
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Should you build an MCP server for your software?
04
·Matthieu Guigon

Should you build an MCP server for your software?

Everyone wants to 'do AI'. But between grafting a generic chatbot onto your product and opening a real interaction channel for AI agents, there's a strategic choice. The Model Context Protocol (MCP) might just be the most relevant answer — and the cheapest.

  • MCP
  • AI
  • SaaS
  • Architecture
  • API
  • Strategy
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How to audit your presence in LLMs
05
·Matthieu Guigon

How to audit your presence in LLMs

90% of businesses don't exist for LLMs — and they don't even know it. Here's the exact playbook I use to diagnose and fix AI visibility for my clients.

  • GEO
  • LLM
  • Audit
  • AI
  • Visibility
  • SEO
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llms.txt and robots.txt: control what AI sees of your site
06
·Matthieu Guigon

llms.txt and robots.txt: control what AI sees of your site

Your site may be invisible to ChatGPT, Perplexity and Google AI — without you knowing it. Between misconfigured robots.txt, Cloudflare blocking by default and the new llms.txt standard, here's how to take back control.

  • GEO
  • llms.txt
  • robots.txt
  • SEO
  • AI
  • Visibility
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Technical debt isn't your enemy — your management of it is
07
·Matthieu Guigon

Technical debt isn't your enemy — your management of it is

Technical debt — every product has it. Like financial debt, it lets you move faster — as long as you pay it back. In the age of vibe coding, repayment discipline has never been more critical.

  • Technical Debt
  • Refactoring
  • Vibe Coding
  • Architecture
  • Quality
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Integrating an LLM into a SaaS product: lessons learned
08
·Matthieu Guigon

Integrating an LLM into a SaaS product: lessons learned

Adding generative AI to a SaaS — everyone's talking about it. But between a prototype that wows in demos and a stable feature in production, there's a chasm. Here's what actually works — and what breaks.

  • LLM
  • SaaS
  • AI
  • Architecture
  • API
  • Production
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SEO in the AI era: understanding GEO before it's too late
09
·Matthieu Guigon

SEO in the AI era: understanding GEO before it's too late

Google AI Overviews, ChatGPT Search, Perplexity… AI engines are reshuffling the SEO deck. GEO (Generative Engine Optimization) is becoming essential to stay visible. A breakdown of a shift most haven't made yet.

  • SEO
  • GEO
  • AI
  • Marketing
  • Search
  • Content
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Obsidian + Claude Code: the combo that changed how I work
10
·Matthieu Guigon

Obsidian + Claude Code: the combo that changed how I work

I rediscovered Obsidian after stumbling on a YouTube video. 48 hours later, I had migrated all my notes and connected Claude Code to my vault. Here's what I learned and why this combo is a real game changer.

  • Obsidian
  • Claude Code
  • AI
  • Productivity
  • Markdown
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Should you choose the cloud for your infrastructure?
11
·Matthieu Guigon

Should you choose the cloud for your infrastructure?

The cloud has become a reflex in startups. But between vendor lock-in, spiraling costs and unnecessary complexity, is it really the right choice for every project? A pragmatic take from experience.

  • Cloud
  • AWS
  • Architecture
  • Serverless
  • DevOps
  • Infrastructure
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Why choose Next.js in 2025 for a professional web project
12
·Matthieu Guigon

Why choose Next.js in 2025 for a professional web project

Next.js is the go-to React framework for high-performance web apps. SSR, App Router, Server Components: why it's the right choice in 2025.

  • Next.js
  • React
  • SSR
  • Performance
  • SEO
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